But if you really want to expand your audience and have a cinema that's not only readers, I think having the correct approach and marketing is a big factor. It breaks my heart to see upcoming books adaptations that are poorly marketed and I think that happened with City of Bones. It was hardly advertised in Australia and it was easy for non readers to make assumptions and comparisons before having seen the film. For example, after the whole twilight faze people tend to avoid or make fun of teen targeted vampire films which could affect the Vampire Academy film. From what I've heard Vampire Academy has nothing to with Twilight but because it's of the same genre a lot of people would easily label it 'the next twilight' or 'just another vampire movie'. But I think it's really smart the way they've approached the VA movie. I don't know what the book is about but the trailer makes it seem like a less serious, more humorous film. Which I think is going to separate it from other Vampire films and people will be less likely to draw comparisons.
|Upcoming Adaption: Divergent (Film Still)|
Overall book adaptations I will admit, make me nervous. And I think that there are some books that maybe shouldn't be on the big screen. But I have faith within the cast and crew of these movies, and that they will meet our demands as best as they can. Because sometimes we forget that they really want these films to be successful too. Even though I don't sound it, I'm actually very excited for the list of book adaptations coming our way this year. There are so many good ones! I know I'll be taking numerous trips to the cinema this year and I'm already fangirling about new movie stills. How do you feel about book adaptations? Which one are you most excited for?